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š¬ AI companions goes bust
YouTuber MKBHD lays down the heat on AI companions.
š What the fact?!
All the cool peeps know AI companions are whatās cool right now.
Right�
Well, if youāve you seen MBHDās latest reviews of Rabbit R1 and Humane AI youāll probably the technology hasnāt exactly reached it's full potential yet.

Thumbnails from MKBHDās reviews of Rabbit R1 and Humane AI.
Itās just a matter of time before AI will be part of our everyday wearables; from phones, to rings, to companions like the Rabbit R1. However it is clear that one of two scenarios are true as of right now:
We are not ready: For the past 20 years mobile phones has been part of our every day lives, and changing that habit is not an easy task. Some of us even have trained muscle memory to reach for the phone every time we have a calm moment; almost like a default action.
And a default action definitely isnāt something that is easy to break.The technology is not ready: Watching reviews of the mentioned products makes it very clear that our ambitions far outreach the possibilities of todayās technology.
From slow loading times, backwards engineering, and just overall interesting UX choices.
And regardless of which scenario is true, both have the same result; a product that is doomed to fail.
š„ Potential impact
Checking the discourse online youāll find that there are a lot of upset individuals. People that argue channels with massive followings (and influence) ā like MKBHD ā should not publish highly critical reviews of products.
Why? Because āit might take down an entire company, along with the people working thereā.
Basically itās a conversion of with great power comes great responsibility.
So whatās the solution? Should tech outlets and influencers never be critical of new products? Well, obviously, that would not be a sustainable solution.
Companies of all sizes needs to be held accountable. Espcially when the hype surrounding them outgrows the capabilities of the shipped product. Because after all, feedback is how anything and anyone improves.
When the dust has settled and everyone calms down, more likely outcome of this isā¦
Nothing, almost.
Companies will continue to produce products not living up to their own marketing, and reviewers like MKBHD will continue to call them out for it.
And eventually, if it all works out weāll start seeing more complete products be launched that live up to the hype of the marketing.
š See you next Tuesday!
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